Dakota Johnson with Maude founder Éva Goicochea

Dakota Johnson with Maude founder Éva Goicochea

There was one week in November 2020 when four different beautiful movie stars announced they had nabbed powerful new jobs — not in Hollywood, but at wellness and jewelry startups.

On the 17th, buzzy sexual wellness company Maude announced Dakota Johnson had joined as co-creative director. On the 18th, Jennifer Aniston alerted her Instagram followers that she’d become chief creative officer at the popular collagen powder company Vital Proteins. On the 19th, Cara Delevingne joined sex-toy company Lora Dicarlo as co-owner and creative adviser; and Kerry Washington joined DTC fine jewelry brand Aurate as an investor and collaborator.





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