Snapdeal will also use its digital channels to disseminate information about the benefits of fortified foods in daily diets and how consumers can identify such products with the ‘+F’ mark while buying online or offline, it added.
In addition to this, the company will also work closely with its sellers, delivery partners and third-party workers to deliver the message to a larger audience, it said.
To tackle the issue of malnutrition, fortification of food has been identified as a key intervention area under POSHAN Abhiyaan. Food fortification is a process in which key vitamins and minerals like Vitamin A&D and minerals such as Iron, Iodine, Zinc are added to staples such as rice, wheat, oil, milk and salt to provide better nutritional outcomes.
“Our support for the Eat Right Movement is an extension of our spirit to serve Bharat. We are proud to galvanise forces with Food Fortification Resource Centre (FFRC) and scale up communication in a short span of time, covering millions of people and impacting community behaviour positively,” Snapdeal Senior Vice President Rajnish Wahi said.
Eat Right India’s vision for 2050 aims to create a culture of safe, healthy and sustainable food for all and to address its numerous public health, economic and environmental challenges.