“The most annoying question I get when people look at my brand, Nyakio, is, ‘Well, is it only for Black people?'” beauty entrepreneur Nyakio Grieco told me back in December when she was launching Thirteen Lune, a new beauty e-commerce venture that stocks 90% brown- and Black-owned brands. She also runs a namesake skin-care brand, which Target picked up in 2020 after she’d spent the previous 18 years trying to garner interest from big-box retailers.

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