Moreover, 74 per cent of the transactions took place digitally while a mere 26 per cent happened offline, said the data that compared festive periods in 2019 and 2020 – which are typically pre-Diwali periods when e-comm sites open up for sale.
“Starting September, we have seen a major revival in spending among youngsters. Not only has it gone back to pre-COVID times, we have in fact seen a 150 per cent increase in transaction volume per customer,” said Rajan Bajaj, CEO & Founder, slice.
Rajan further said “E-commerce sites have emerged as the primary shopping destination for young Indians. Amazon and Flipkart combined have contributed to 21 per cent of our overall transaction. In fact, we have seen our highest transaction volume ever during the festive season this year.”
Between Flipkart and Amazon – almost 60 per cent users shopped on Amazon vs 40 per cent on Flipkart. However, when compared with the whole Flipkart group, including Myntra and Jabong, the split between Amazon and Flipkart group stood at 45 per cent and 55 per cent respectively.
Among digital transactions during the festive period in 2020, 71 per cent of the purchases were on EMI, with four months being the average chosen tenure. This is once again higher than that compared to 2019 – where the share of EMIs was 58 per cent.
“No-cost EMI options for e-commerce platforms have seen a surge in popularity among youngsters and will continue to play a massive role in enabling them to shop independently,” Rajan said.