Alicia Keys for Keys Soulcare.

Alicia Keys for Keys Soulcare.

Just in case anyone was beginning to wonder whether we’d finally maxed out the celebrity beauty brand as a concept, a whole slew of stars are here to emphatically shout “No!” right in our faces with several new, noteworthy launches. On Wednesday, Jennifer Lopez announced her glow-focused skin-care line, JLo Beauty. And on Thursday, Alicia Keys unveiled the first three products from her skin-care — er, “soulcare” — brand, Keys Soulcare

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